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Fidelity Bank Branding Design

WDM was retained to help Fidelity Bank develop an image “makeover” for their retail banking operation. The direction was to create a concept that would entice customers to the newly renovated locations. By developing a complete look that included signage as an element of the exterior design, WDM was able to help provide the results desired by Fidelity. Within the first six months of completing the makeover, several of their branches saw significant increases in account openings and loan applications, some as much as 94%.

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