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Reflections on Senior Living Architecture

THE FUTURE WILL BE… WHAT? (Part 2 of 2) Recently, Dan Hutson, Vice President of Communications & Marketing for the be.group, posted a comment on Senior Housing Forum, “5 Disruptive Marketing Takeaways From SMASH,” October 21, 2015, which states:   “… a marketing colleague I ... READ MORE

Reflections on Senior Living Architecture

THE FUTURE IS ALMOST NOW (Part 1 of 2) When will the Baby Boomer generation tidal wave hit the senior living market is a statistic that is now deeply embedded in all senior living operators’ minds.  An important question is what will the Boomers’ impact be?  Many Boomers (those born between ... READ MORE